How To Use LinkedIn For Business Development
A presentation about my learnings from 7 years of generating revenue from social media
Welcome new readers! This mid-week article is part of series of posts about sales, marketing, and business development for paid subscribers. Learn more about my premium content here.
For the past seven years, I’ve been posting content on LinkedIn to help drive new sales to the legal technology startups I’ve worked for. Occasionally, I have the opportunity to present my learnings to law firms, recruiting firms, and other legal startups that are trying to figure out how to do the same thing. After doing this talk repeatedly, and finding myself telling people the same things over and over again—I decided to create an introductory paid course and offer it to my paid subscribers for free ($19.99 for everyone else).
This short 24-minute long course will cover the following:
Why LinkedIn is the best social media platform for business (3:17)
Why being connected to a potential client on LinkedIn is more effective than just sending them a cold email (5:00)
How to complete your profile that tells a story (6:39)
Why it’s important to let potential clients “fit you into a box” (8:23)
The importance of having an ideal customer profile (ICP), and how to leverage LinkedIn to find other people like them (10:17)
How to connect with new contacts, why it’s important to get a pulse on what they’re talking about, and how I’ve done it (11:26)
What the 1% rule is, why creating content on LinkedIn puts you ahead of the curve, and tactics for engaging with VIP contacts (15:31)
How to avoid posting cringey content (17:12)
Turning content from past comments into original posts that resonate with your ICP (20:51)
If you’d like to check it out, you can access the video with this link. Paid subscribers can access the video for free with the discount code below.