This deeply resonates with me. Trust really is the first hurdle, not an add-on that can be fixed with some logos on the website. This also means that the time-to-close is a bit longer in the legal space than outside of it. I've found in-house legal teams need a bit more time to get comfortable. This is sometimes hard to explain to VCs (which is why we decided to self fund DraftPilot). But the flip side is also true. For instance, we get a lot of inbound at DraftPilot.ai (our new legal tech company) because as founders we had been serving in-house teams already for 10 years at Lexoo. So the trust built at company 1 extends to company 2 - I guess similar to when partners move firms, clients often follow. Worth staying in the market!
This deeply resonates with me. Trust really is the first hurdle, not an add-on that can be fixed with some logos on the website. This also means that the time-to-close is a bit longer in the legal space than outside of it. I've found in-house legal teams need a bit more time to get comfortable. This is sometimes hard to explain to VCs (which is why we decided to self fund DraftPilot). But the flip side is also true. For instance, we get a lot of inbound at DraftPilot.ai (our new legal tech company) because as founders we had been serving in-house teams already for 10 years at Lexoo. So the trust built at company 1 extends to company 2 - I guess similar to when partners move firms, clients often follow. Worth staying in the market!
Thank you for sharing Daniel! I appreciate this insight, especially coming from someone like you.
Very good advice, indeed. Can I translate part of this article into Spanish, with links to you, and a description of your newsletter and you?
Learn about the legal deception history in my podcast here:
https://soberchristiangentlemanpodcast.substack.com/p/s2-ep-6-legal-deception-the-magic