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Dec 28, 2022Liked by Alex Su

Solid advice. I do think loose connections matter - so to me, keeping in touch even sporadically is a critical step. But it comes naturally to me, so it isn’t work ....

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If it comes naturally to you more power to you! It doesn't for most people, and can definitely be a differentiator -- as long as you're continuing to fill the "top of the funnel" with new people, as opposed to reaching out to the same small group of people again and again.

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Love these tips and think they are spot on. Having just spent 2 years inside a BigLaw firm helping Partners pursue business, the very best do all of these things consistently, all the time - whether their pipeline is full or empty.

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Yes! These all apply the same principles. It's interesting how tech companies do the same thing, but have designated labels for them. For example, the "signature event" is commonly an annual conference, with a cute name that includes the company name + "con" ie. ClioCon

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