Off The Record

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A new chapter
I'll explain why I took this new role and how it fits into my journey and the changes coming to the legal industry
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Alex Su
2

March 2024

Calculated bets
A framework for taking risks without being reckless
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Alex Su
2

February 2024

Business as usual
Some of the associate jobs that disappeared during the Great Layoffs of 2023-24 aren't coming back
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Alex Su
9

January 2024

Painkillers vs. Vitamins
Why the best marketing strategy is so dependent on what exactly it is you're offering
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Alex Su
4

December 2023

What I'm watching for in 2024
My view of the legal ecosystem, and why I'm going to pay close attention to generative AI, new Biglaw offerings, and the rise of "independent" attorneys
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Alex Su
11
A new podcast
Plus the latest on what's happening at the intersection of law and technology
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Alex Su
9
Betting on yourself, part 2
Answers to commonly asked questions from my last article, like how to find your superpower & how to guard against survivorship bias and minimize risk
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Alex Su
3

November 2023

Betting on yourself
Why finding the right place for your unique superpower can help you achieve outlier-level success
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Alex Su
13
Past performance is no guarantee of future results
The real reason why lawyers love credentials so much, and how it makes us fragile and disconnected from reality
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Alex Su
5
Becoming famous
Some thoughts on the pros and cons of niche fame, three years after first going viral on TikTok
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Alex Su
15

October 2023

The different types of rainmakers
My thoughts on an article from the Harvard Business Review about the different types of revenue generators at law firms
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Alex Su
AI will invert the biglaw pyramid
an existential threat to the traditional model of biglaw firms
 • 
Alex Su
 and 
Cece Xie
3
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