Off The Record

Ten years after I thought I failed

I thought I was drifting, but was actually headed in the right direction

Apr 4 • Alex Su

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2

February 2026

What clients are really paying for

The dynamics of "risk transfer" and what $3,400/hour tells us about whether these new AI native law firm startups will be successful

Feb 21 • Alex Su

15

2

1

Who gets invited back

How innovation makes its way through the legal ecosystem. Spoiler alert: It's not about the technology, it's about trust & accountability

Feb 14 • Alex Su

6

5

January 2026

The Hidden Ceiling

Why being indispensable to your organization eventually limits your growth

Jan 4 • Alex Su

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9

December 2025

Looking backward to move forward

I thought I was bad at the law. Turns out I was just playing the wrong game.

Dec 13, 2025 • Alex Su

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6

1

September 2025

Be underrated

What the blowback against the hottest legal AI startup tells us about "reputational Karens" and the perceived fairness of success

Sep 27, 2025 • Alex Su

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1

August 2025

ALSPs: Legal AI’s Secret Weapon

Why this segment of the legal ecosystem will be critical to AI adoption among lawyers

Aug 24, 2025 • Alex Su

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3

Legal AI’s Next Breakout

The products are good enough. What’s missing is a way to get them into the hands of the lawyers at scale.

Aug 3, 2025 • Alex Su

14

3

2

July 2025

First draft of my book is complete!

It's about how lawyers in business development roles can turn their meetings into revenue

Jul 27, 2025 • Alex Su

7

1

Keeping the magic alive

How to scale your team's impact without destroying what makes it so effective

Jul 12, 2025 • Alex Su

5

2

1

April 2025

Some quick updates April 27, 2025

Catching you all up on what I've been working on, and what I'm focused on these days

Apr 27, 2025 • Alex Su

3

March 2025

Understanding demand

How my experience on social media and legal tech sales helped me figure out how to develop the "skill of demand"

Mar 15, 2025 • Alex Su

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