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Understanding demand
How my experience on social media and legal tech sales helped me figure out how to develop the "skill of demand"
Mar 15
•
Alex Su
10
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Understanding demand
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January 2025
Building your corporate brand
It starts with the people in your organization and how effective they are at being ambassadors to your target audiences
Jan 25
•
Alex Su
9
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Building your corporate brand
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November 2024
Game selection
The thing holding you back isn't lack of work ethic or inadequate intelligence, it's that you've chosen the wrong game to play
Nov 27, 2024
•
Alex Su
7
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Game selection
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8
Sources of leverage
I attempt to explain the underlying factors that enable lawyers to have a bigger impact while working the same amount
Nov 2, 2024
•
Alex Su
3
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Sources of leverage
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October 2024
Some advice for Legal AI startups
What most outsiders just don't get about the legal industry
Oct 19, 2024
•
Alex Su
30
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Some advice for Legal AI startups
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4
September 2024
The real story behind my career pivot
How my upbringing and unique circumstances in my personal life influenced my eventual decision to leave the law
Sep 28, 2024
•
Alex Su
26
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The real story behind my career pivot
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9
What I learned at Evisort
Why I decided to join a relatively unknown AI startup back in 2019 and what I took away from the entire experience
Sep 22, 2024
•
Alex Su
6
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What I learned at Evisort
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2
Some quick updates
Observations on key industry trends, some personal updates, and gratitude for everyone who's been supporting this newsletter over the years
Sep 1, 2024
•
Alex Su
17
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Some quick updates
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7
July 2024
Are you cut out for sales?
Some blunt truths about why so many lawyers fail when they pivot to "biz dev"
Jul 2, 2024
•
Alex Su
11
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Are you cut out for sales?
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6
May 2024
What I learned at CLOC 2024
This week I attended the premier legal operations conference. Here's what I heard.
May 12, 2024
•
Alex Su
5
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What I learned at CLOC 2024
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April 2024
A new chapter
I'll explain why I took this new role and how it fits into my journey and the changes coming to the legal industry
Apr 20, 2024
•
Alex Su
14
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A new chapter
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2
March 2024
Calculated bets
A framework for taking risks without being reckless
Mar 16, 2024
•
Alex Su
13
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Calculated bets
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2
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