Off The Record

Home
About
New
Top
Discussion
November 2023
Betting on yourself
Why finding the right place for your unique superpower can help you achieve outlier-level success
 • 
Alex Su
13
Past performance is no guarantee of future results
The real reason why lawyers love credentials so much, and how it makes us fragile and disconnected from reality
 • 
Alex Su
5
Becoming famous
Some thoughts on the pros and cons of niche fame, three years after first going viral on TikTok
 • 
Alex Su
15
October 2023
The different types of rainmakers
My thoughts on an article from the Harvard Business Review about the different types of revenue generators at law firms
 • 
Alex Su
AI will invert the biglaw pyramid
an existential threat to the traditional model of biglaw firms
 • 
Alex Su
 and 
Cece Xie
3
September 2023
How to choose the right opportunity
A framework for evaluating what problems are worth solving
 • 
Alex Su
8
Problems worth solving
My attempt to articulate a framework for how to choose opportunities by comparing two legal tech markets: law firm timekeeping vs. contracts
 • 
Alex Su
How to create compelling content on LinkedIn
A video course breaking down my best (and worst) performing posts of 2018, back when I was still trying to figure out social selling
 • 
Alex Su
When your startup gets acquired
I'll share how much I got paid out as an early employee, what I really got out of working there, and lessons learned from the entire experience
 • 
Alex Su
8
August 2023
How To Use LinkedIn For Business Development
A presentation about my learnings from 7 years of generating revenue from social media
 • 
Alex Su
The Unicorn's Guide To Career Pivots
Don't just follow a Career Formula, figure out how to become a Unicorn instead
 • 
Alex Su
2
© 2023 Alex Su
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing