Off The Record

My book is out on Amazon!

It's about the gap between expertise and persuasion and how lawyers can do business development more effectively

May 24 • Alex Su

16

6

The skills law didn't teach you

Why lawyers struggle with the gap between effort and outcomes

May 17 • Alex Su

13

Credibility as distribution

Anthropic and Microsoft are coming for legal. This is how you compete.

May 2 • Alex Su

12

2

April 2026

The load bearing constraint

A framework for finding what actually drives outcomes

Apr 18 • Alex Su

10

1

Ten years after I thought I failed

I thought I was drifting, but was actually headed in the right direction

Apr 4 • Alex Su

24

4

2

February 2026

What clients are really paying for

The dynamics of "risk transfer" and what $3,400/hour tells us about whether these new AI native law firm startups will be successful

Feb 21 • Alex Su

15

2

1

Who gets invited back

How innovation makes its way through the legal ecosystem. Spoiler alert: It's not about the technology, it's about trust & accountability

Feb 14 • Alex Su

6

5

January 2026

The Hidden Ceiling

Why being indispensable to your organization eventually limits your growth

Jan 4 • Alex Su

19

9

December 2025

Looking backward to move forward

I thought I was bad at the law. Turns out I was just playing the wrong game.

Dec 13, 2025 • Alex Su

14

6

1

September 2025

Be underrated

What the blowback against the hottest legal AI startup tells us about "reputational Karens" and the perceived fairness of success

Sep 27, 2025 • Alex Su

12

1

August 2025

ALSPs: Legal AI’s Secret Weapon

Why this segment of the legal ecosystem will be critical to AI adoption among lawyers

Aug 24, 2025 • Alex Su

14

3

Legal AI’s Next Breakout

The products are good enough. What’s missing is a way to get them into the hands of the lawyers at scale.

Aug 3, 2025 • Alex Su

14

3

2