Off The Record

What clients are really paying for

The dynamics of "risk transfer" and what $3,400/hour tells us about whether these new AI native law firm startups will be successful

Feb 21 • Alex Su

12

3

1

Who gets invited back

How innovation makes its way through the legal ecosystem. Spoiler alert: It's not about the technology, it's about trust & accountability

Feb 14 • Alex Su

6

5

January 2026

The Hidden Ceiling

Why being indispensable to your organization eventually limits your growth

Jan 4 • Alex Su

19

9

December 2025

Looking backward to move forward

I thought I was bad at the law. Turns out I was just playing the wrong game.

Dec 13, 2025 • Alex Su

13

6

1

September 2025

Be underrated

What the blowback against the hottest legal AI startup tells us about "reputational Karens" and the perceived fairness of success

Sep 27, 2025 • Alex Su

12

1

August 2025

ALSPs: Legal AI’s Secret Weapon

Why this segment of the legal ecosystem will be critical to AI adoption among lawyers

Aug 24, 2025 • Alex Su

14

3

Legal AI’s Next Breakout

The products are good enough. What’s missing is a way to get them into the hands of the lawyers at scale.

Aug 3, 2025 • Alex Su

14

3

2

July 2025

First draft of my book is complete!

It's about how lawyers in business development roles can turn their meetings into revenue

Jul 27, 2025 • Alex Su

7

1

Keeping the magic alive

How to scale your team's impact without destroying what makes it so effective

Jul 12, 2025 • Alex Su

5

2

1

April 2025

Some quick updates April 27, 2025

Catching you all up on what I've been working on, and what I'm focused on these days

Apr 27, 2025 • Alex Su

3

March 2025

Understanding demand

How my experience on social media and legal tech sales helped me figure out how to develop the "skill of demand"

Mar 15, 2025 • Alex Su

11

January 2025

Building your corporate brand

It starts with the people in your organization and how effective they are at being ambassadors to your target audiences

Jan 25, 2025 • Alex Su

10